An Unlikely Audience: Al Jazeera's Struggle in America

William Youmans, assistant professor of media and public affairs, investigates the inner workings of the Al Jazeera Media Network, a complex news organization fighting to overcome deep obstacles, foster strategic alliances and build its identity in a country notoriously disinterested in international news. He reveals the network's appeal to American audiences based on locales, arguing that place is critical to the formation and evolution of multi-national media organizations.